To assist young professionals in reaching higher potential through community development, networking events, training opportunities, and recognizing achievements for the purpose of attraction and retention in the community.


To be recognized as the principal representing body of young professionals in Sault Ste. Marie. Through our membership and community involvement, we can work together to make an impact in our community and provide a voice for young professionals. These benefits will provide an incentive for young professionals stay and grow within the city of Sault Ste. Marie.

About Strive

Strive was developed in 2012 by the Sault Ste. Marie Chamber of Commerce to fill a representation gap for individuals between the age of 19 to 40. This subcommittee of the Sault’s Chamber of Commerce has an elected executive which is rotated annually based on its active membership’s votes. The elected executive of Strive works with other groups, individuals, and businesses inside of the community to provide networking events, learning development opportunities, and community involvement initiatives.

2017 Strive Executive

Ashlee Gerard - Nogdawindamin Family & Community Services
I am the Administrative Assistant to the Director of Services at Nogdawindamin. Before my time at Nog, I had the privilege of working with local school boards and community partners to actively promote entrepreneurship to students from Kindergarten to Grade 12 and beyond. From a contract at the Sault Ste. Marie Innovation Centre to being offered a full-time position with North Claybelt on the Head Start in Business team, I consistently developed my network eventually reaching over 4000 students in 3 years. I thrive in growing, innovative work environments with opportunity for advancement. I am passionate about relationship building and ensuring client satisfaction. I love learning, traveling, and problem-solving. In my spare time, I will try any and all exotic dishes, and planning my next adventure.
Vice Chair
Greg Lefave - Superior Auto Group
I am the President of the Superior Auto Group in Sault Ste Marie, representing Chrysler, Nissan and Thrifty Car Rental. As a new member of the Strive executive, I look forward to helping the team achieve their growth goals and add a fresh perspective to an already successful core.
Carly Dool - Floreani O'Toole and Dool Orthodontics
Finance Officer
Eric Pino - KPMG LLP
I am a Chartered Professional Accountant working at KPMG LLP, a global professional services organization that offers audit, tax and advisory services to a wide range of clients in various industries. I coordinate and perform external audit engagements and assist clients with complex financial reporting and operational efficiency issues. In my capacity as Finance Officer, I hope to help Strive continue to build a strong business community of young professionals by providing members opportunities to connect and share ideas.
Events Officer
Brianne Veale - Village Media
With a passion for people while being driven to continuously learn, innovation is endless and it is what I continue to showcase as an individual in the digital marketing field. As an Account Strategist for Village Media, I work with business and community leaders to strengthen their current and future marketing plans. I am a strong advocate for female athletics and own Northern Elite Female Hockey Academy to develop and mentor Northern Ontario athletes to reach their goals. Being a young professional, I strive to build on current community initiatives while creating new projects to showcase charitable organizations.
Events Officer
Carly Creagh - Freedom 55 Financial
With a B.A. in Community, Economic and Social Development, my passion is strengthening community and helping others. During my last employment with a non-profit, following a position at a local financial institution, I was approached by a good friend regarding a career at Freedom 55 Financial. Together we understood that this opportunity would be a great fit. I’ve been working as a Financial Advisor for over a year now. I am lucky that I get to help my clients actualize their potentials and achieve their goals & dreams, while remaining true to my passion of helping people and working within my community. I am excited to apart of STRIVE and the community of young professionals that come with. I strive to help other movers and shakers realize their potential and follow their passions in their careers, like I did mine.
Marketing Officer
Taylor Trecroce - SSMIC
I am the Innovation Acceleration Specialist with the Sault Ste. Marie Innovation Centre, I am the main point of contact for all of our clients and assist them in developing and reviewing business plans, funding applications, investor documents, and creating a personalized intake process. I have a strong pulse on what is happening in the community due to my involvement with the Soo Greyhounds, Strive, SSMIC, and with my position on the Sault Community Career Centre Board of Directors. I previously graduated from Algoma University with a Bachelors of Business Administration (Honors) where I majored in Marketing and Economics. I am continuing to expand my knowledge and education through online classes.
Communications Officer
Lacey Caputo - Ontario Lottery and Gaming Corporation
I count myself lucky to be able to combine my passion for marketing with my love for all things sports as I currently hold the position of Brand Manager for Sports Lottery with the Ontario Lottery and Gaming Corporation. Always looking to further my experience and grow as a manager, I recently completed my MBA and have begun to take Executive Level courses from The Schulich School of Business to concentrate my skill set further. I am really excited to get involved with Strive and hope to help fellow young professionals realize that their passions can translate into careers they love.
Recruitment Officer
Mary Garside - Pinchin Ltd.
I am a Project Manager with Pinchin Ltd., an environmental engineering and consulting firm specializing in Environmental Due Diligence and Remediation. I coordinate spill management and remediation, commercial and residential assessments and audits and manage field and on-site environmental projects throughout northern Ontario. I am associated with Rotaract, STRIVE, the Sault Steelers and Sault Women in Business, bringing my enthusiasm and ambition to the Sault Ste. Marie community. I am delighted by the interest in the community for young professionals and the ambition of our local young leaders. I hope to continue the support and growth of STRIVE as an essential group to the diversity and prosperity of our city.
Advocacy Officer
Shawn Bibeau - KPMG LLP
I work for KPMG LLP, as a Senior Manager in our Tax Practice, we provide a number of accounting and tax services to a wide variety of clients. To provide the best service to our clients, we often seek input from various areas of expertise within the community. I hope to bring this same approach to Strive. I think Sault Ste. Marie has a lot of untapped potential that this group can help highlight. We have a number of young, talented individuals that have built their own success either through building businesses or moving to other cities for work or school who have now returned. I think Strive can help those individuals work their way back into the community and help share those experiences with others. My vision for Strive is to build the platform that allows them to share those experiences. By connecting these individuals, with those starting and building their careers it will make it easy to engage and learn from each other professionally and personally. This will help members build strong networks, which I feel is a key part of being successful, for both businesses and individuals.
Member at Large
Emily Hillstrom -
I’m a born and raised Saultite. For the past 7 years I worked in Ottawa, with the last 2 as the Press Secretary to the Leader of the Official Opposition - the Honourable Rona Ambrose. Since returning to Sault Ste. Marie in summer of 2017, I have helped launch Rainbow Train, assisted Searchmont with their fundraising campaigns, and helped to coordinate the Algoma Fall Festival. I’m energized to help make Sault Ste. Marie an even better place to live, work and play.
Member at Large
Kristen Greco - Community Development Corporation
Member at Large
Nick Roeleveld - Sault Ste. Marie Greyhounds
Born and raised in Edmonton, Alberta, I transferred to the Sport Management program at Brock University in 2013 after two years of Commerce at Macewan University. I was lucky enough to acquire an internship with the Greyhounds during the 2015/2016 OHL season and used my experiences as a springboard in landing a full-time position in November 2016 as the Manager of Corporate Partnerships. As an outsider to the community of Sault Ste. Marie, I see a city that offers a tremendous way-of-life and is bursting with unrecognized potential. As a Member at Large, I hope to work alongside my fellow Strive executives in an effort to create a stronger sense of community for the young professionals in our city. Through the creation of meaningful relationships and recognizing the best, young talent that our demographic has to offer, I’m confident we can grow Strive into tight-knit group that continuously aims to improve the status-quo and support all current and future members in their professional endeavours.
Chamber of Commerce Liaison
If you're interested in becoming a part of the Strive Exec, please email us at info@striveypg.com!

History of Strive Events

March 2017 – Local Leader Series featuring Jasmine Rowley, Brad Gregorini, & Greg Lefave @ Superior Nissan

March 2017 – Strive at 5 @ Arturo’s

February 2017 – Startup Sault & Strive @ Water Tower Pub

January 2017 – Strive Social @ Union Jack Brewing

November 2016 – Annual General Meeting at North 82

November 2016 – Bow Tie Bash Annual Strive Gala at The Tech

October 2016 – Local Leader Series with Dr. Kent Floreani at The Tech

September 2016 – Strive @ 5 at The Barrelhouse

August 2016 – Tee Off with Strive YPG at SSM Golf Club

June 2016 – Network @ Northern

May 2016 – Your Personal Brand workshop

April 2016 – Festival of Beer

April 2016 – Curling Funspiel

March 2016 – Local Leader Series with Tom Vair

January 2016 – Strive Social at Outspoken

December 2015 – Annual General Meeting

November 2015 – Financial Literacy & Dinner

October 2015 – Strive’s Fall Ball

July 2015 – Local Leaders Series featuring Mayor Christian Provenzano

May 2015 – Strive’s Downtown Business Hop

March 2015 – Local Leaders Series featuring Justus Weldman

January 2015 – Loplop’s Social

November 2014 – Annual General Meeting

November 2014 – Why oh Why am I a Gen Y

October 2014 – Meet the Candidates

September 2014 – Strive’s Gatsby Gala

May 2014 – Strive Crashes the Ontario Chamber of Commerce AGM

April 2014 – Festival of Beer

January 2014 – Dock’s Social

November 2013 – Annual General Meeting

November 2013 – Political Forum

June 2013 – Local Leaders Series featuring Dennis Turcotte

March 2013 – Local Leaders Series featuring Susan Hunter

February 2013 – Strive Thunderbirds Event

December 2012 – Strive Kickoff Event at Casey’s Pub

Aug 2012 – Strive YPG Group formed