Brand Manager for Sports Lottery Marketing
Ontario Lottery & Gaming Corporation
Lacey Caputo was originally raised here in Sault Ste. Marie, and returned home after finishing her degree at Laurentian. Lacey is now involved in the community and currently sits on the Strive Executive as the Secretary, and works full time as the Brand Manager for Sports Lottery Marketing.
What did you do for school?
In 2012 I graduated from Laurentian University with an Honours Bachelor of Arts in Communication Studies, and further continued my education graduating in 2016 with my Master of Business Administration (MBA) through distance education at Laurentian.
How did you get to where you are today career-wise?
Currently I am employed at the Ontario Lottery and Gaming Corporation here in SSM as the Brand Manager for Sports Lottery Marketing.
Ever since I can remember, I have always been passionate about sports both as an athlete and an avid fan. As I went through and completed my undergraduate degree and Masters, I was able to combine my passion for sports and my interest in marketing by specializing my studies through my course load to focus on sports; I took courses in Sports Business, Law, Finance and of course, Marketing.
Fresh out of university, I initially worked in Marketing and Corporate Communications in the Not-for-Profit sector. In 2015 I started working for OLG directly in marketing for the INSTANTS Brand. Shortly after I started, a position opened up in the Sports Lottery department and given my educational background, I transitioned over to Brand Manager for all of the provincial SPORTS products. I truly am that person who wakes up and loves what they do- I am able to work in an industry that truly fascinates me, while combining it with a hobby I have always been passionate about.
What are your thoughts on SSM?
I am very proud to come from Sault Ste. Marie; this city has taught me about the value of family, the importance of hard work and dedication, and what it means to persevere through hard times and come out stronger. Through the community efforts of many of our local young professionals, our city has seen revitalization both physically and emotionally. I look forward to working with my fellow Young Professionals (YP’s) and my fellow Saultites to continue to work on this city and continue to make it a place we should be proud to call home.
Any advice you want to give to local Young Professionals?
Don’t give up and keep pushing yourself! No one will be a bigger champion for yourself than you, so believe in yourself!
I love meeting new people, and I love learning from new people. It is great to network amongst my peers and learn from each and everyone’s life & professional experience; whether you are an entrepreneur, a health care professional, or someone working in not-for-profit. There is no straight definition of what a young professional is, and STRIVE welcomes anyone of all different careers and industries to join. I think it is important to celebrate the many different faces of young professionals, and I hope to help encourage that idea which was why I wanted to join STRIVE.
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